Forecast ft. Rachel & Neil Blumenthal

February 25, 2021 4:30 - 6:00 P.M. ET Virtual Event

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Reinventing Retail: The Blumenthal Philosophy

Warby Parker and Rockets of Awesome are household names, thanks to Rachel and Neil Blumenthal. These extraordinary entrepreneurs share a combined 26 years of experience in the retail industry, during which they’ve founded multiple successful companies. Blumenthal founded companies are synonymous with modern shopping and are known for their easy and seamless buying experience via online and offline channels, as well as their mission-driven strategies.

The strength of building brands off of exceptional buying experiences and social responsibility stands in stark contrast to the exodus away from traditional brick and mortar retailers that has taken place during COVID. During this interactive discussion, Rachel and Neil will discuss the future of retail and how they have adapted their businesses for the future they foresee.

Key Learning Objectives

01 How omnichannel retailers approach selling to the modern consumer.

02 How consumer behavior has and will continue to change in response to the changes accelerated in the past year.

03 Their entrepreneurial journeys and the role purpose plays in the companies they've built.


Rachel Blumenthal

Founder & CEO, Rockets of Awesome

New York-based entrepreneur and mom, Rachel Blumenthal, created Rockets of Awesome in July 2016 to offer parents a simpler and smarter way to shop for high-quality kids clothing. She began her career at Yves Saint Laurent, before launching her first entrepreneurial venture as designer and founder of the fashion jewelry brand Rachel Leigh. The brand was licensed to GlamHouse in 2011. Rachel then lent her hand to Warby Parker, which was cofounded by her husband Neil, before founding and acting as CEO of Cricket’s Circle, the trusted resource and editorial destination for everything baby and toddler. It was the insights and learnings from the Cricket’s Circle community, in addition to her own experience as a mother that inspired the idea for Rockets of Awesome. 

Neil Blumenthal

Co-Founder & Co-CEO, Warby Parker

Neil Blumenthal is a co-founder and co-CEO of Warby Parker, the eyewear brand founded with a mission to inspire and impact the world with vision, purpose and style. Since day one, over seven million pairs of glasses have been distributed through its Buy a Pair, Give a Pair program. Warby Parker was previously named the most innovative company in the world by Fast Company.

Prior to launching Warby Parker in 2010, Neil served as director of VisionSpring, a nonprofit social enterprise that trains low-income women to start their own businesses selling affordable eyeglasses to individuals living on less than $4 per day in developing countries.

Neil was named a Young Global Leader by the World Economic Forum and one of the 100 Most Creative People in Business by Fast Company. He serves on the board of Allbirds, Sweetgreen, and the nonprofits RxArt, the Mayor’s Fund to Advance New York City, and the Partnership Fund for New York City. He also sits on the leadership councils of Robin Hood and Tech:NYC.

A native of New York City, Neil received his BA from Tufts University and his MBA from The Wharton School of the University of Pennsylvania. Neil lives in Greenwich Village with his wife, Rachel, the founder and CEO of Rockets of Awesome, and their two children.

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