Predictions & Prescriptions for 2021

December 16, 2020 4:00 - 5:00pm EST Virtual Event

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A conversation with Harvard Business School Professor and former SVP, Worldwide Sales and Services at HubSpot, Mark Roberge

This year has been unprecedented––the COVID-19 pandemic has accelerated technology adoption and digital transformation at a rate that no one could have anticipated. The world of B2B sales, revenue operations, and enablement looks fundamentally different from what it was at the beginning of 2020.

Join us for an interactive discussion featuring author, senior lecturer at Harvard Business School, Managing Director at Stage 2 Capital, and former SVP of Worldwide Sales and Services at HubSpot, Mark Roberge. We’ll be talking about this new digital reality and what to expect as we move forward into 2021.


During this session, Mark will discuss: 

  • How the COVID-19 pandemic has impacted digital transformation, operations, enablement, sales, and revenue
  • How the current changes in these functions will evolve in a post-vaccine world
  • Recommendations for sales and revenue leaders on how to plan for success in 2021
  • The role of AI and automation in the world of digital sales transformation  


Who should attend: 

  • Sales and Revenue leadership 
  • Operations and Enablement executives


Mark Roberge

Managing Director, Stage 2 Capital; Senior Lecturer, Harvard Business School

Mark is currently the Managing Director at Stage 2 Capital, the first venture capital firm run and backed by over 150 sales and marketing executives. He is also a Senior Lecturer at Harvard Business School.

Mark has extensive experience in building successful sales teams and growing sustainable revenue. Prior to his role at Stage 2 and HBS, he was the SVP of Worldwide Sales and Services at HubSpot where he grew revenue from $0 to $100 million through the companies IPO. He is the author of The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million.

Marianne Borenstein

Chief Client Officer, Collective[i]; Chairperson, Special Ops Leadership Council

Marianne's work is rooted in trust, transparency and proactive communication. In her current role as Chief Client Officer at Collective[i], she focuses on building lasting relationships and deep engagements with customers that propel growth. As the Chairperson of Special Ops, Marianne, supported by her esteemed panel of Operations leaders, brings together a diverse community of global professionals to push the boundaries of sales and revenue operations & enablement. Before joining the Collective[i] team, she was the Global Head of Customer Success Training at Tesla, VP of Customer Success at (Playdom acquired by Disney) and several other prominent consulting and support positions that drove NPS, retention & scale.

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